About BRACKET SMILE
BRACKET SMILE — the orthodontic template that answers the two questions every parent actually has: what will it cost, and will my insurance cover it.
🦷 THE COST ESTIMATOR
A parent picks who it's for and what's going on, and gets real treatment options with honest price ranges, duration and a monthly-payment line. Every range comes from your CMS — edit prices from the panel, never the code. Framed as an estimate, never a quote.
🛡 THE INSURANCE CHECKER
Parents pick their insurer and instantly see whether you're in-network and what benefit to expect — or an honest answer if you're not. Adding a carrier is one CMS row.
⚡ FULLY CMS-DRIVEN
Six collections — treatments, insurers, FAQs, reviews, team, smiles — plus a one-row Site collection so your phone, email, hours and address change everywhere with a single edit. Treatment detail pages generate automatically.
🎨 NO CODE, ANYWHERE
Every colour runs on Styles tokens (one flip repaints the site). Three global font controls. Every image picker sets and clears — cleared slots fall back to the drawn arch graphic, so it can ship photo-free.
🎭 Warm, precise, kid-friendly without being childish — sticker-chart geometry and arch-and-bracket line work, no clinic-blue anywhere.
🤖 OPTIONAL AI ASSISTANT ($29/mo)
The template is free. It also includes an optional SoloFoundry Assistant — an AI chat widget you connect to your own site that answers visitor questions and captures leads, for $29/month. Completely optional. Running ads? Every after-hours question becomes a lead instead of a lost click.
👉 A built-in START HERE guide covers everything, no code. Clean on desktop, tablet and mobile.
💬 solofoundryhq@gmail.com — we're a small team, happy to help.
Built for orthodontists and kids' dentists who get the same two questions every day.




