3 Acres is a 629-unit luxury rental community in Jersey City, a waterfront development where a single signed lease can mean six figures in lifetime revenue. The website is the property's front door. Most prospective residents visit the site before they ever tour the building. When I came in, that front door was a WordPress template that looked nothing like the asset it was supposed to sell.

3 Acres is a 629-unit luxury rental community in Jersey City, a waterfront development where a single signed lease can mean six figures in lifetime revenue. The website is the property's front door. Most prospective residents visit the site before they ever tour the building. When I came in, that front door was a WordPress template that looked nothing like the asset it was supposed to sell.