ARVEN | Online Store

ARVEN makes two backpacks for people who live between the city and the mountains. I built the brand and every image and page that sells it: visual identity, AI art direction, Amazon listing images and A+ content, and a Shopify-ready online store. The store is built in Framer for the phone first, with a product page that switches between the two backpacks and a CMS mapped to Shopify fields, so it can move to Shopify without a redesign.