Cocoa Club

Building a Mediterranean beach club brand between day and night.

The Challenge

Cocoa needed an identity capable of capturing more than a place.

The brand had to express a specific moment: the transition between sun, sea, music, food and night.

The challenge was to avoid the usual beach club clichés and create something more distinctive, warm and timeless.

The Approach

We built the brand around one central idea:

Between day and night.

That space in between became the creative territory for the entire project — a brand that feels relaxed during the day and more magnetic as the sun goes down.

The Identity

The visual language combines Mediterranean warmth with a slightly nostalgic, editorial attitude.

Typography, colour, photography and vintage-inspired graphics were developed to give Cocoa a personality that feels both contemporary and familiar.

The system was designed to work naturally across menus, signage, posters, social media and campaign materials.

The Experience

From the visual identity to the drinks menu, opening communications and social content, every touchpoint was designed to feel part of the same world.

Rather than creating isolated pieces, we built a flexible brand system capable of evolving throughout the season.

The Outcome

A beach club identity with a clear atmosphere, a recognisable visual language and a stronger sense of place.

A brand designed not only to be seen, but to be felt from afternoon into night.

Brand identity · Art direction · Campaigns · Social media · Editorial design