Museums Association

The challenge was to take an established print product into the digital space. The museum buying guide by the german museums association had always sold its ad placements through a physical magazine, with bookings coordinated manually. The goal was to let advertisers book and design their placements online, on their own.

We built a custom booking configurator in Framer. Advertisers choose a card size, select categories, write their text, upload images and pick a booking period. A live preview shows the card exactly as it will appear, while character limits and pricing update in real time. The finished order is submitted directly through the site. Behind the scenes, custom code components and overrides handle the logic, so a complex product feels simple for the customer.

The outcome is a self-service digital product. The association now sells its placements online, advertisers see what they get before they book, and a process that used to live on paper runs entirely through the website.