Museums Association

The German Museums Association represents museums across Germany and publishes the museum buying guide, a directory of suppliers for the museum sector.

Challenge

The buying guide had always been a print product. Its ad placements were sold through a physical magazine, with bookings coordinated manually. The goal was to take it into the digital space and let advertisers book and design their placements online, on their own.

Solution

We built a custom booking configurator in Framer. Advertisers choose a card size, select categories, write their text, upload images and pick a booking period. A live preview shows the card exactly as it will appear, while character limits and pricing update in real time. The finished order is submitted directly through the site. Behind the scenes, custom code components and overrides handle the logic, so a complex product feels simple for the customer.

Outcome

A self-service digital product. The association now sells its placements online, advertisers see what they get before they book, and a process that used to live on paper runs entirely through the website.