Northline Plumbing

A self-initiated concept project, not a client engagement. Northline Plumbing & Drain is a fictional residential and commercial plumbing company, built as a deliberately different counterpart to a calm service brand: direct, reassuring and quick to scan.

Brief: a confident site for homes, rentals and commercial properties, with one goal, a quote or urgent request. No 24/7 or response-time claims, and safety-first guidance on the emergency page.

Approach: deep navy, porcelain and copper, Barlow Condensed headlines with IBM Plex Sans body text, a common-problems table (symptom, likely cause, what we do) and a four-step job sequence.

Build: 14 responsive pages in Framer with reusable navigation, service card, FAQ and call-to-action components, a quote form with urgency and property fields, validation and states, per-page SEO, and structured data.