Powerhouse

Designing for trust to go from small business to multi-national contracts.

Powerhouse needed to break through widespread mistrust in the renewable energy sector. Greenwashing, exploitative deals with First Nations groups, and corporate executives who'd never set foot on country had created deep skepticism. As a young company with genuine purpose, they needed a brand that could compete for major government and multinational contracts while building authentic relationships with Aboriginal communities.

Our role was to develop a strategy, identity, and website that broke away from the expected in the renewable energy sector and positioned Powerhouse as the trustworthy partner the industry desperately needed.

Their brand and digital experience needed to inspire government officials, commercial developers, and Aboriginal groups nationwide to unite and execute meaningful, co-beneficial renewable projects that can change the world.

Following the launch of their new brand, Powerhouse unlocked the next phase of its growth, signing its largest contract to date with a dream multinational company, validating their position as a serious player in Australia's renewable energy transition. Their new brand helped them transcend the "small startup" perception and compete for and win enterprise-level opportunities.