Rite1

Rite1 is a New Zealand-born organic food brand built around thoughtfully sourced, natural ingredients from farmers around the world. I designed and developed their website in Framer, creating a clean, editorial experience that balances the brand story with a growing product catalogue. The goal was to make the website feel as considered as the products themselves while making it easier for visitors to explore Rite1’s range, understand their sourcing philosophy, and connect with the people behind the brand.