Steve Schlafman

Steve is an executive coach, writer and former VC. He didn't want a flashy coaching site. He wanted a calm, spacious home online that felt like him. Over a month I designed and built it in Framer, from first concepts to launch. We created the visual identity together in Midjourney, generating over 1,000 images and keeping a small set of illustrated scenes that now run through every page. The site holds his coaching, writing, a bookshelf of 80+ books, a wall of love and a contact form where you send him a postcard. I later added his Annual Reflection Guide. Someone in his network summed it up: "This feels like you."