The Blue Box

The Blue Box is an intelligent automated retail platform with AI-powered smart vending machines across 500+ locations. They needed a website that matched the sophistication of their product and helped them win partnerships with brands, retailers and venues.

We designed a clean, conversion-focused site around a restrained palette of white, black, grey and their signature blue. To show the product’s biggest strength, its ability to carry any brand identity, we created an interactive animation of the same machine adapting to different brands.

The site includes a structured catalogue of snack, coffee, ice cream and custom machines, each with its own detail page covering specs, features and real-time data capabilities. Built on Framer with a custom CMS, it lets the team update machines, images and content instantly without touching the design. Every section, from the hero video to the final call to action, guides brands, retailers and location owners towards one clear step: partnering with The Blue Box.