About The Perfect Bite
Netflix & Secret City Landing Page for The Perfect Bite, a Murder Mystery Dinner Experience
Visit website 👉 secretcityadventures.com/the-perfect-bite/toronto
🧩 The Challenge
Netflix partnered with Secret City to launch The Perfect Bite — an immersive murder mystery dinner experience inspired by Glass Onion: A Knives Out Mystery. They needed a visually rich, immersive landing page to make visitors feel like they've stepped into the world of the experience — even before buying a ticket.
🎯 The Goal
Design a high-converting, immersive landing page that reflected the mysterious tone of the experience
Drive ticket sales through compelling storytelling, visuals, and seamless UX
Build a scalable system to launch future cities quickly while maintaining brand consistency
👨💻 My role:
Designed and developed the landing page in Framer to create an immersive digital experience mirroring the mystery and elegance of the live event
Collaborated directly with Netflix’s Immersive Experiences team to refine creative direction and optimize for conversion
Rolled out additional city sites; Vancouver and a London, UK waitlist page
Ensured a consistent design across launches tailoring content to each market
📆 Timeline:
March 4 → May 15, 2024 (Initial Toronto launch)
2025 (Ongoing): Continued collaboration as Netflix & Secret City expand The Perfect Bite to new markets
🚀 Impact:
Helped drive The Perfect Bite’s ongoing success, with Toronto’s experience selling out repeatedly since 2024
Helped expand The Perfect Bite brand across multiple cities and markets
Delivered an immersive digital-first touchpoint that elevated excitement and anticipation before attending
Built a scalable Framer foundation for rapid expansion to new cities and future experiences
Let's work together 🤝
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