Aurelia is a free Framer template for premium, high-stakes service businesses — the kind where clients aren't comparing prices, they're deciding who to believe. Fertility and family services, private healthcare, wealth advisory, boutique consultancies, concierge services, high-end matchmaking, family law. If your business takes on a limited number of clients each year and your website's job is to earn confidence before the first call, this is your starting point.
Instead of the usual hero–features–pricing formula, Aurelia is structured around how trust is actually built:
A seven-step client journey section (application, consultation, written assessment, signing, match, journey, aftercare) that turns your process into your strongest selling point
"Limited clients accepted yearly" positioning baked into the layout — exclusivity as a guarantee, not a constraint
A screening section that flips the dynamic: you don't recruit clients, you recognise them
A transparent compensation/pricing section designed for value-based and custom engagements, not package grids
Dual-audience navigation for businesses serving two sides of a relationship (clients and teams, families and specialists)
Animated stat counters, editorial image galleries, and an enquiry flow built to filter serious decision-makers from price shoppers
The design language is quiet luxury: restrained type, generous whitespace, warm editorial photography. It looks like the kind of firm people get referred to — never sold to.
Fully responsive, easy to rework in Framer, and free. Swap the copy, keep the care.
Feel free to reach out if you'd like help customising this site or would like to commission me to create something custom for you.
Aurelia is a free Framer template for premium, high-stakes service businesses — the kind where clients aren't comparing prices, they're deciding who to believe. Fertility and family services, private healthcare, wealth advisory, boutique consultancies, concierge services, high-end matchmaking, family law. If your business takes on a limited number of clients each year and your website's job is to earn confidence before the first call, this is your starting point.
Instead of the usual hero–features–pricing formula, Aurelia is structured around how trust is actually built:
A seven-step client journey section (application, consultation, written assessment, signing, match, journey, aftercare) that turns your process into your strongest selling point
"Limited clients accepted yearly" positioning baked into the layout — exclusivity as a guarantee, not a constraint
A screening section that flips the dynamic: you don't recruit clients, you recognise them
A transparent compensation/pricing section designed for value-based and custom engagements, not package grids
Dual-audience navigation for businesses serving two sides of a relationship (clients and teams, families and specialists)
Animated stat counters, editorial image galleries, and an enquiry flow built to filter serious decision-makers from price shoppers
The design language is quiet luxury: restrained type, generous whitespace, warm editorial photography. It looks like the kind of firm people get referred to — never sold to.
Fully responsive, easy to rework in Framer, and free. Swap the copy, keep the care.
Feel free to reach out if you'd like help customising this site or would like to commission me to create something custom for you.
Dan Marek
