ImageHotspot is a powerful interactive component for Framer that transforms static images into engaging, clickable experiences. Instead of presenting information in long sections of text, you can place interactive hotspots directly on top of an image and reveal contextual details exactly where they matter.
This component allows designers, developers, and product teams to visually highlight specific parts of an image and attach detailed information to them. When users click a hotspot marker, a clean information card appears containing product data such as a title, price, description, and a call-to-action link.
The result is a far more intuitive browsing experience where visitors can explore products, features, or visual details without leaving the image itself.
This interaction pattern is widely used in high-performing ecommerce stores, product landing pages, SaaS feature breakdowns, architecture showcases, and visual product tours.
The component is designed to be lightweight, responsive, and fully optimized for Framer environments while maintaining excellent performance across all devices.
• Fully interactive image hotspotsPlace clickable markers anywhere on an image using precise X and Y positioning based on percentages.
• Dynamic information cardsEach hotspot can display a product title, price, description, and CTA button when activated.
• Responsive positioningHotspots remain perfectly aligned with the image as it scales across desktop, tablet, and mobile devices.
• Clean UI interactionMarkers include hover states, scaling feedback, and optional pulse animations that naturally guide user attention.
• Smart card positioningInformation cards automatically reposition themselves to avoid overflowing the image container.
• Flexible hotspot dataEach hotspot can contain independent content including links to product pages or external URLs.
• Lazy or eager image loadingChoose between lazy loading for performance optimization or eager loading when the image is critical to page layout.
• SEO and accessibility readyIncludes proper alt text support, ARIA labels, and keyboard accessibility.
• Fully customizable marker stylesControl marker size, color, and animation behavior through Framer property controls.
• Performance optimizedBuilt to handle multiple hotspots efficiently without unnecessary re-renders.
ImageHotspot works especially well for visually driven layouts where users benefit from contextual explanations.
Common implementations include:
• Ecommerce product breakdowns• Fashion and apparel showcases• Hardware or technology feature highlights• SaaS interface walkthroughs• Architecture or interior design explanations• Automotive feature tours• Educational diagrams• Interactive infographics
Instead of forcing users to scroll through paragraphs of explanations, ImageHotspot allows them to discover information exactly where they expect it.
This improves both usability and engagement.
Traditional product pages often separate visuals from explanations, forcing users to mentally connect descriptions with what they see.
ImageHotspot solves this problem by embedding information directly within the visual experience.
This creates a far more natural interaction flow where visitors can explore the image and learn about each element at their own pace.
For ecommerce and product-driven websites, this can significantly improve product understanding and increase interaction time on page.
The component is designed with SEO and accessibility in mind.
Each image supports proper alt text attributes so search engines can correctly interpret visual content. This helps improve page accessibility while also contributing to overall technical SEO quality.
Hotspot content can also include keyword-rich product descriptions and internal links, which strengthens topical relevance for search engines.
Because the component encourages structured product explanations rather than scattered paragraphs, it helps search engines better understand page context.
ImageHotspot is implemented as a fully optimized Framer Code Component with a clean architecture and property controls that allow designers to configure everything visually inside Framer.
Hotspots can be added through an intuitive array-based structure where each entry controls the position, styling, and content of the marker.
This makes it extremely easy to scale the component from simple product highlights to complex interactive diagrams.
You should consider using ImageHotspot when:
• A product image contains multiple important elements• You want to explain specific parts of a design visually• A static product image needs interactive storytelling• You want users to explore a visual instead of reading long sections• A landing page requires engaging interaction without heavy animations
This component is designed to increase clarity while keeping the design clean and minimal.
This component was designed and developed by Zlatko Marjanovic, a Webflow Partner and Framer developer specializing in high-performance marketing websites, interactive components, and conversion-focused digital experiences.
If you are building complex Framer projects, custom product experiences, or advanced interactive components, this component can serve as a flexible foundation.
If your project requires additional capabilities such as:
• dynamic CMS-driven hotspots• product integrations• ecommerce product mapping• analytics tracking on hotspot interactions• advanced animations• multi-layer interactive diagrams• complex responsive behaviors
You can reach out directly for custom development.
I regularly build advanced Framer components, automation systems, and fully interactive marketing websites for companies looking to push beyond standard templates.
If you need something tailored specifically to your project, feel free to get in touch.
Custom solutions can dramatically improve user engagement and conversion performance.
Let's build something exceptional.
Zlatko Marjanović
