About Vellund Play
Vellund Play is a Framer template for motion designers, brand designers and small studios whose work is better touched than scrolled.
It opens dark. A pull-cord with real rope physics hangs from the navigation: pull it and every colour style flips to a light "paper" theme, and the choice is remembered. Each colour has a Light and a Dark value, so your own palette is two columns away.
Look: "night contact sheet". Instrument Serif headlines with italic second lines, mono frame numbers, crop marks on every frame, and one red grease-pencil ring on the shot you picked. It looks finished before you add a single photo.
The Playground page is the point: a Physics Tag Pile for your skills, the Rope Toggle, a peelable Sticker Board, Plinko Links where the bins are your navigation, and a Magnetic Dock. All five pause when off-screen or settled and respect reduced motion.
What's included
• 8 pages: Home, Work (CMS), Project (CMS), Playground, About, Contact, Legal (CMS) and a custom 404
• 2 CMS collections: Projects (24 fields) and Legal Pages
• 20 colour styles with Light + Dark values, 19 text styles, 4 link styles
• Layout Template for navigation and footer
• Native contact form with budget select and topic checkboxes
• Desktop, tablet and phone breakpoints built with stacks and grids
• 5 BrandingUp physics components pre-installed (3 free, 2 paid, included)
• Setup guide (PDF) with a motion-off chapter + 10 prompts for the Framer AI agent
• Lifetime updates and email support
Good for
Motion designers, brand designers, creative developers and small studios.
All clients and figures in the demo are fictional. Fonts: Instrument Serif, Inter, JetBrains Mono (Google Fonts).
Support: hello@brandingupstudio.com






