About Alder and Row
Alder & Row is a Framer template for builders, renovation companies and design-build studios. It gives you space to show your work properly, explain what you do and help someone take the first step towards their project.
I built it around warm photography, generous spacing, clear typography and a deep navy palette with a little chartreuse. There’s movement throughout, but the work and the words still come first.
What’s included:
CMS collections for Services, Projects, Journal and FAQs.
About, Process, Contact and Thank you pages.
An interactive project estimator with editable sample rates.
A draggable carousel and before-and-after imagery.
A service gallery with timed progress and clear accordion panels on mobile.
An editable preloader, full-screen mobile menu and reusable components.
A Start here guide covering branding, content, forms and motion.
I’ve spent time making the template easier to take over, too. Layers have straightforward names, shared components keep common elements together, and the guide sits right on the Home canvas. Most content and layouts can be edited directly in Framer, with a few code components handling the more involved interactions.
Start with your colours and fonts, add your own projects, then connect the enquiry form and check everything in Preview. The estimator uses illustrative pricing, and the sample business content is there for you to replace.
If you need a hand editing the template, you’re welcome to reach out.
