Anvil Coach

Anvil Coach is a website template for personal trainers who coach men and are just starting out. It looks like an old-school boxing-gym poster: paper background, heavy slab headlines and one red accent.

You don't need testimonials. The page sells the coach through his story, his gym rules and one clear first step: a 15-minute call or a message.

What's inside:

• Poster-style hero with city and open member spots

• "The Rules of This Gym": 5 rules, each one component

• Dark "corner" story section with a taped polaroid

• "Tale of the Tape": day one vs. week 12 comparison

• "How you get in": 3 rounds

• Call request form with sending, success and error states, plus WhatsApp, Instagram and email buttons

• Style guide page with 3 alternative colour schemes, and a custom 404

Built to edit once: name, colours, fonts and contact details live in shared components and styles, so the whole site updates together. A "Start here" page walks you through it in 10 minutes, and 3 Framer AI skills handle rebranding, the rules and the form.

Fully responsive for desktop, tablet and phone, and it respects reduced motion. The demo persona and quotes are fictional.