About Ground Work
Groundwork turns local search traffic into quote requests. Every page leads with proof that the contractor is trusted and an easy way to get in touch, so homeowners call instead of leaving to compare.
The site includes 13 pages: Home, Services, Service detail, Service Areas, Area detail, Projects, Project detail, About, Reviews, Get a Quote, Blog, Blog post and 404.
The CMS is what makes Groundwork rank:
Services
Service Areas
Projects
Reviews
Blog Posts
FAQs
Features
Multi-step quote form: service, then job details, then contact, with a success state. A small first step gets the commitment before asking for personal details.
City pages from CMS: add a town and get a ready-to-rank local page with the town’s name in the headline and button
Before and after slider: drag-to-compare, connected to Projects
Sticky phone bar on mobile: Call and Quote buttons stay visible for the whole scroll
Emergency banner: a 24/7 strip you switch on or off in one place
Financing strip: a monthly payment line for bigger jobs, can be hidden site-wide
Smart filtering: projects, reviews and FAQs filter themselves by service and town
18 components with variants: navbar, buttons, cards, FAQ, form steps, footer and more
Fully defined styles: 8 colour styles and a complete text scale for desktop and phone
Responsive at 3 breakpoints: desktop, tablet and phone
SEO-ready structure: service pages and town pages built for “[service] in [town]” searches
Who it’s for
Roofing contractors, roofers and roof repair companies
HVAC, heating and air conditioning, and plumbing businesses
General contractors, remodelers, handyman services and home renovation companies
Landscaping, lawn care, house cleaning and pressure washing businesses
Web designers and agencies building sites for local trades clients
What you get after purchase
Remix link to the full Groundwork Framer project
Email support at sales@krowlabs.com for setup questions
