Kelda

KELDA is a complete, premium storefront for a modern skincare brand — built the way a real product page should feel. Every product, price, ingredient and image lives in the CMS, so the whole catalogue updates from one place. The bag is a real commerce layer on the Shopify Storefront API: it ships as a clearly-labelled demo so buyers can see the flow, and becomes a live checkout the moment you connect your store.

The art direction is editorial and calm — warm ivory, carbon ink, and a single Instrument Serif italic accent against Inter — with an Aegean, made-between-stone-and-sea story you can rewrite in minutes. Full-bleed image heroes, a focus-carousel product showcase, count-up result stats, shop-by-concern navigation, filters and sorting, related products and reviews are all included and wired to the CMS.

Under the calm surface it's carefully engineered: prioritized hero loading with an instant blur-up, no hydration errors, semantic headings, real form labels, meaningful alt text, per-page SEO (Open Graph, Twitter, canonical), and a custom 404.

No design skills required to make it yours — edit text on canvas, swap products in the CMS, recolour with two global styles, and follow the built-in Instructions and Commerce Setup pages to go live.