Placket

A clothing shop where every piece arrives on the table folded, the way it ships, and opens into a photograph of it being worn.

Description

Placket is a template for small clothing labels that sell online and want each piece to feel handled before it is bought.

It is built to be made yours. A product is two photos (one folded, one worn), a price and a list of sizes; the table, the look walk, the mix board and the colour sort all follow from the CMS. Every colour is a colour style and every line of text uses a text style.

What is inside

- 14 pages: Home, Shop, product pages, Looks and look pages, Journal and posts, Studio, Contact, Bag, Legal, 404, a Style guide and a Shopify guide

- 6 CMS collections: Products, Looks, Reviews, Journal, FAQs, Legal

- A working bag: choose a size, Add to bag, a bag drawer with sizes and quantities, and a Bag page whose order form sends the pieces, sizes and total. Or send the bag straight to Shopify checkout: paste a store address and each size's variant ID, with a step-by-step Shopify guide page included

- Fold Piece, the folded-then-worn component, on the home table and every product page

- Looks with a camera walk down the photo, a price for every piece and "Add the whole look"

- A 10-section home page: the folded table, new in, the look walk, mix and match, the colour run, the studio with count-ups, reviews, journal, questions and the closing stack. Reduced motion is respected

- Navigation with a bag drawer and a phone menu, an FAQ accordion, and two forms with sending, sent and failed states

- Three breakpoints on every page: desktop, tablet, phone

- A style guide page with setup steps, colours, type and every component

- Four Framer Agent skills: design-system rules that are always on, plus add a product, add a look and rebrand

- Light theme, set in Inter Display and Inter