Spool

Spool is for art directors, photographers and designers who are tired of showing their work in a grid. Every project sits on one continuous strip of film. Your visitor scrolls, the film runs, and each frame develops from a contour into the finished picture.

Click a frame and it opens into the case study. The picture never leaves the screen, and a video keeps running through the switch.

One film, on every page

• The strip: real WebGL, scroll or drag it, or use the arrow keys

• Case study: the images play as a film, and the last stretch pulls in the next project

• Contact sheet: all frames at once, a grease pencil circle follows the cursor

• Menu: a small reel that unwinds with the page, then rolls out your whole archive

• Three lights to choose from: Darkroom, Safelight, Lightbox

Video everywhere

• Every image slot also takes a video, in the CMS and on the page

• Videos play muted and loop, with the image as poster

• On the strip only the frame in the middle and its neighbours play, so scrolling stays smooth

A brief that develops a frame

• Four answers about scope, timing, budget and goal, on a native Framer form

• Each answer exposes the picture further, and sending it winds the frame back into the roll

• scope, timeline, budget, goal, name, email, fit and frame arrive with every enquiry

• You know whether a project fits your minimum before you reply

Made to be edited

• 10 pages, 3 breakpoints, 6 CMS collections

• Replace the ten projects in the Work collection, and the strip, lists and case studies follow

• Style guide with a seven-step setup, plus a design page with every colour, image and clip

• Scroll effects are ready-made overrides you can put on other layers

• Keyboard navigation and a calm page for reduced motion

Ready to replace

• 34 images and 3 clips made for this template, including a fictional art director and her studio

• Free for commercial use, no attribution, no stock fees