Stepwell

Stepwell is a listicle Framer template built for ecommerce and DTC brands, media buyers, and product campaigns that need a reasons-why landing page.

Instead of a conventional storefront, Stepwell walks the visitor through numbered reasons, then recaps the offer before they reach checkout. Product visuals, a reusable offer card, and a sticky offer bar keep the page focused from the first reason to the buy button.

What's included

- One-page reasons-why listicle

- Fully responsive desktop, tablet, and phone layouts

- Six numbered reasons, plus how it works, in the box, guarantee, fit, and FAQ sections

- Reusable Offer Card (hero and compact) and a sticky offer bar

- One Button component with an optional shine animation that respects reduced motion

- Before/after comparison slider and a two-mode switcher

- UTM and fbclid passthrough to checkout

- Filled icon component

- Dedicated design system page

- Custom Framer Agent skill (stepwell-site-system)

- Buyer setup guide and branded 404 page

Built for customization

Use Framer Agent with the included skill to adapt branding, copy, imagery, and styling while keeping the design consistent.

The example brand is Solenne, an at-home LED light mask. Swap in your own product, photos, claims, checkout links, and any review or press content before you publish. Optional review and press sections can be shown or left hidden.

One focused page. A complete design system. A listicle built for product offers.

Perfect for ecommerce and DTC brands, media buyers, and reasons-why campaigns.

Support and refunds: message me on Contra after purchase. This is a digital product delivered instantly, so refund requests are reviewed case by case.

Designed by Jalal Eddine | Pacts Studio.