Éternel Store

Éternel is a refined e-commerce template for luxury watchmakers, jewellers and premium accessory brands. Built around a deep black and champagne-gold palette with elegant Cormorant Garamond headlines, it presents every product like a piece in a private gallery.

The homepage opens with an animated hero watch stage and an intro curtain reveal. It then moves through an editorial collections grid, a bestseller showcase, an interactive product feature section and a scroll-driven “anatomy” story. Craftsmanship, brand story, testimonials, services and a newsletter section round it out.

Everything is managed through the CMS. Watches, collections, testimonials, story chapters and FAQs can all be updated without touching the design, and every watch gets its own detail page. The template is fully responsive across desktop, tablet and mobile. It uses shared color and text styles, reusable components and smooth page transitions throughout.

Pages included Home · Collections · All Watches · Watch Detail (CMS) · Craftsmanship · Our Story · Contact · Shopping Bag · Wishlist · Checkout · Legal · 404

Key features

• 5 CMS collections: Watches, Collections, Testimonials, Story Chapters and FAQ

• Animated hero watch stage with intro reveal

• Scroll-driven storytelling section

• Product cards whose image changes on hover

• Responsive on desktop, tablet and mobile

• Global color and text styles for quick rebranding

• Page transitions, appear animations and text effects

• Newsletter form and contact page