Understory

Understory is a calm, proof-first Framer template for sustainable, eco-friendly and circular brands. It’s made for product companies that need to back up every green claim: refill and reuse shops, repair-first brands, zero-waste stores, B Corps and climate startups.

What makes Understory different?

• Proof-first storytelling: proof tiles, footnoted stats and an impact ledger with method links put the evidence right next to every claim.

• A signature hero: the headline slips behind a mountain ridge as you scroll.

• A real product catalog: a Products page with a category filter, CMS product pages with price, specs and related products, and an auto-scrolling product belt on the home page.

• Built natively: every layer is native Framer, with no code components or overrides, so you can edit everything on the canvas.

• Agent-ready: it ships with a Framer Agent skill that keeps AI edits on-brand.

Pages included:

• Home

• Products

• Product detail (CMS)

• About

• Journal

• Article (CMS)

• Contact

• Order confirmation

• 404

Features:

• 3 CMS collections: Products, Journal and Categories

• 21 components, 25 color styles and 22 text styles

• Desktop, tablet and phone layouts on every page

• A shared layout template for the navigation and footer

• Native newsletter and contact forms

• Scroll effects, hover and press states, an FAQ accordion and a mobile menu drawer

• SEO settings on every page, with dynamic titles on CMS pages

• A “Start here” setup page

Good to know: the template has no cart or checkout, so link the product buttons to your own checkout or waitlist. The photos are Unsplash placeholders.

Have questions? Reach out through my Contra profile or at studiokalex.com.