Upcurve

Upcurve is a dark website template for performance marketing agencies: the teams that run paid social, Google Ads and email for direct-to-consumer and ecommerce brands. It sells the way those agencies win clients, with results shown as numbers and fees said out loud.

The hero is a live ridgeline that climbs as you scroll, with a pink line tracking a client's return on ad spend. Every case study is a chart that draws itself at the pace it happened, next to the ad that did it.

What's inside:

• Pages: Home, Work, a page per case study, Channels, Pricing, About, Contact and a 404

• A CMS collection for case studies. Type the weekly numbers into the CMS and the chart draws itself on Home, Work and the case page

• Budget mixer: visitors drag a monthly ad budget and see a typical split across paid social, search and Shopping, email and SMS, and landing pages

• "Your first 90 days": a pinned chart that walks a prospect through audit, rebuild and scale, dip included

• Flat-fee pricing cards, client quotes, an FAQ and a five-field brief form with success and error states

• Colour and text styles throughout, so changing one accent recolours the whole site, the charts and the hero included

• Designed for desktop, tablet and phone, with a full-screen phone menu

• SEO titles and descriptions on every page, a share image, and alt text on every image

Good for a PPC or paid ads agency, a growth agency, a Meta ads or Google Ads specialist, an email marketing studio, or a freelance media buyer who wants an agency portfolio with real case studies. Swap the four case studies for your own and it's yours.

Photos are from Unsplash under its free licence. Fonts are Bricolage Grotesque, Geist and Geist Mono.