Upright

Upright is a site for people who publish video for a living: creators, coaches and teachers who need one place for long videos, shorts, paid programmes, coaching and a newsletter.

The home page opens on your latest long video in a landscape frame. Scroll, and the frame turns a quarter and lands upright in a row of shorts, the picture staying level the whole way. Further down, programmes take the stage one at a time from a small inset in the corner, the About statement lights up word by word, partner names drift past as type, and a closing wall of shorts blurs while the page moves and sharpens when it rests. A clock hand sweeps ten minutes to open the site.

Everything is driven by the CMS. Tick Featured on a session and it becomes the hero. Add a short and it appears in the row, the closing lanes and its own page. Sessions filter by area with tabs you can add to by typing one word.

What is included

- 15 pages: Home, Sessions and session pages, Shorts and short pages, Programmes and programme pages, Coaching, About, Journal and posts, Contact, Legal, 404, Style guide

- 8 CMS collections: Sessions, Shorts, Programmes, Coaching, Testimonials, Journal, FAQs, Legal

- Desktop, tablet and phone layouts for every page

- 8 colour styles and 13 text styles in Schibsted Grotesk; dark theme

- A working contact form and a newsletter form with sending, sent and failed states

- Six code components with plain controls, and five canvas components with variants

- A style guide page with setup steps, alternate palettes and what each collection feeds

- Framer Agent skills for adding content, adding pages and rebranding

- A preloader that runs once per visit, in under a second