VSL Craft

VSL Craft is a dark, premium VSL (video sales letter) funnel template for Framer, made for coaches, consultants, course creators and SaaS founders. It is built around one clear goal: turn visitors into booked strategy calls. A bold headline and video sit at the top, and every section below moves the visitor one step closer to booking.

What's included:

- Hero with social-proof avatars, headline with italic serif accent, intro text and a 'Book your free strategy call' button

- Video sales letter block with a custom play button (YouTube embed)

- Logo strip for brands and customers

- Why Choose Us — three numbered reasons

- Inside the Course — four-step curriculum / what you'll build

- Is This For You? — 'A fit if you' vs 'Not a fit if you' comparison

- Results stats (booking rate, days to first result, refund window)

- Schedule a call section ready for your booking embed

- Testimonials marquee with name and role

- FAQ accordion and a closing call-to-action

- Privacy Policy and Terms & Conditions pages

Design & build:

- Dark theme with a subtle starry background and soft glow buttons

- Clean sans-serif type paired with an elegant italic serif accent

- Fully responsive for desktop, tablet and mobile

- Easy to edit in Framer — swap the video, text, images and colours in minutes

Perfect for coaching programs, online courses, consulting offers, webinars, lead-magnet funnels and any high-ticket offer that closes on a call.