When Co-Op needed a tool to help their 45,000 employees schedule their own shifts, they turned to ustwo. Director of Design Helen Fuchs says that prototyping was fundamental in bridging the process between agency, client and users. ”A thing tells a thousand words. You’re putting something in a client‘s hands that they can play with and really understand the proposition in action,“ says Fuchs.
Prototypes also enable designers – and, crucially, potential users – to road-test ideas. “You must test if your hypothesis is resonating. Getting tangible quickly is a great shortcut,” says Fuchs. “We had a few hunches about killer features, but at the prototype stage, people didn’t click on them at all. They just wanted the basics to work really well. The proof was in the data.” Giving users a working prototype is a much more effective way of capturing focused, constructive input.
— Helen Fuchs, Design Director at Ustwo
“It’s all about de-risking investment and launching with higher confidence”.
Prototyping captures more valuable feedback
Constructive, actionable user feedback is a fundamental part of creating high-quality digital experiences that respond to fast-changing consumer needs. 54% of respondents surveyed as part of the State of Prototyping report agree that the most valuable technical benefit of prototyping is gathering valuable contextual insights.Download the full report
Case study from State of Prototyping - a global report by Design Week in partnership with Framer.