Case study

VW touchscreen


If stakeholders have a blinkered focus on the bottom line rather than best-in-class products, prototyping may be discounted as an easily cut expense, or an unnecessary stretch on the project timeline. But used effectively, it can save both time and money in the long run.

In the automotive sector, the cost of mistakes can escalate very rapidly. ”Very fast you could lose millions,” says Klaus Zyciora, Head of Design for Volkswagen Group (VW). Accordingly, at VW effective prototyping is crucial. The more complex and advanced the design solution, the more crucial it is to get tangible with it as soon as possible to avoid unnecessary confusion.

“It’s a very well-organized and orchestrated game we are playing, and we must be focused and concentrated. Digitalization helps: a data set is a data set. There’s no room for misunderstanding.”

— Klaus Zyciora, Head of Design for Volkswagen Group (VW)
Portrait of Klaus Zyciora

A cost-saving tool

Full-stack development gets expensive quickly, and prototypes have a key role to play in enabling designers to explore and test ideas before developers get involved. With budget constraints and resource capacity in mind, 43% of our survey sample would prioritize a prototyping tool that saves time and effort during the process.

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Case study from State of Prototyping - a global report by Design Week in partnership with Framer.