What is a mood board?
A mood board or vision board is a digital collage, usually created before starting the design process of a project. Mood boards help you determine your visual style by collecting color palettes and inspirational images to help anchor your visual design. Collaborating with your whole team on a mood board can help them get involved (and invested) in the visual design decisions you make together. They’re a great way to keep everyone on the same page throughout the whole design process. When your team collaborates on a mood board, you can more easily agree on unified fonts, colors, and themes that set the foundation of an app or website design.
A free mood board creator
Use this template as a free mood board creator to brainstorm your next idea. You’ll find a fashion mood board template, as well as inspiration, classic, and branding options. Pick photos and videos to guide your visual style, and share by simply sending a link.
Take customization to a new level by adding custom backgrounds and devices to your mood board preview. Let team members around the world experience your interactive mood board first hand, and invite them to share feedback right on the canvas.
Effortlessly design mood boards
With the mood board creator, you can design multiple boards in the same file, each with different layouts or themes. To make your process even easier, use the Stacks to customize the spacing and alignment of all the elements in your mood board.
Search and browse the Insert Menu to find free icons, illustrations, and color palettes for your mood boards. Then, use the built-in color picker to select precise shades from anywhere on your desktop. Finally, compare and contrast the themes across the canvas and choose the visual direction that suits.
Free design software
Framer is your all-in-one tool for free interactive design.
From UI to UX
Design how features will work, not just how they look.
Work on projects together with real-time collaboration.
A truly interactive mood board maker
A great mood board includes more than just inspirational content, images, fonts, and colors. It should also include polished, interactive elements like buttons and components that offer an idea of how an app or website should work.. Built with Smart Components, the mood board template includes image cards with built-in hover states. No matter how you customize the content inside, your interactive image cards will include persistent hover states throughout previewing and sharing. You might even want to add your own interactivity and create a custom slideshow by linking one board to another.
Turn your mood board ideas into reality
What’s more, Framer can help you transform your mood board themes and ideas into the beginnings of your practical concept for your app or website. Take your early sketches—on paper, notes, or other media—and translate them to practical templates that mirror the look and feel of your finished product. With Framer, you’ll be more prepared than ever to define a strong look and feel for your next design project.
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Choose from a range of ready-to-use templates to save time and jumpstart any project, design, or wireframe.View all templates