What is a mood board?
A mood board or vision board is a digital collage that is often created before starting the design process of a project. Mood boards help you determine your visual style by selecting color pallets and inspirational images to help in brainstorming your visual design. A key part of creating mood boards is collaboration, getting your whole team involved in the inspirations behind visual design decisions ensures everyone is on the same page for the whole design process. When your team collaborates on a mood board, the foundation of app or website designs is set properly with unified fonts, colors, and themes.
A free mood board creator
Use Framer’s free mood board creator to brainstorm your next idea. This template includes a fashion mood board template, as well as, inspiration, classic, and branding options. Choose photos and videos to help guide your visual style. Sharing your mood board is as easy as sending a link. You can take customization to a whole new level when you preview and share by adding custom backgrounds to your mood board preview. Get feedback from team members anywhere in the world, then getting started with design and prototyping all in the same tool.
Effortlessly design beautiful aesthetic mood boards
With the mood board creator, you can design multiple boards in the same file, each with different layouts or themes. To make your process even easier, use Framer’s Stack function to customize the spacing and alignment of all the content items in your mood board. Search and browse the Insert Menu to get free icons, illustrations, and color pallets for your mood boards. Then, use the built-in color picker to select exact shades from anywhere on your desktop. Finally, compare and contrast the themes right next to each other in the canvas and choose which visual direction is right for you.
Free design software
Framer is your all-in-one tool for designing anything for free.
From UI to UX
In Framer you can design how features will work, not just how they look.
Work on projects together with real-time collaboration.
A truly interactive mood board maker
Not only will your mood board include inspirational content, images, fonts, and colors, but everything will be interactive out-of-the-box to make your ideas look that much more polished. The mood board template is made with Framer’s Smart Components. This means every image card has a hover state built in. Customize your content and the hover state will remain every time your mood board is previewed and shared. In addition to using Smart Components you can also add your own interactivity by linking from one board to the next to create a custom slideshow.
Turn your mood board ideas into reality
What’s more, Framer can help you transform your mood board themes and ideas into the beginnings of your practical concept for your app or website. Take your early sketches -- whether on paper, notes, or other media and translate them to real, practical templates that encapsulate the look and feel of your finished product. With Framer, you’ll be more prepared than ever to define the direction of your project.
Discover more templates
Choose from a range of ready-to-use templates to save time and jumpstart any project, design, or wireframe.View all templates