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About Ballast

Ballast is a website template for executive, leadership and career coaches, built for designers making sites for clients.

Most coaching templates sell energy: big smiles, gradients, "unlock your potential". Ballast reads like a serious business magazine: a large serif, a strict grid, black-and-white photography and one dark red for actions. It is made for coaches whose clients are founders and senior leaders, and who sell a programme rather than a session.

What's included

6 pages: Home, Writing (list + article), Book, Privacy, 404
One CMS collection (Articles), so it fits the Basic plan with room to spare
Booking request form on Framer Forms, with sending, success and error states, and a "what happens next" timeline
Fees built for coaching: one main programme with price and scope, plus other formats
Testimonials one at a time, without names, as executive clients prefer
FAQ, About, Writing sections ready to fill
4 breakpoints, one layout template for header and footer
Sticky header and a full-screen mobile menu on tablet and phone
Components, colour and text styles
Quiet animations that respect reduced motion

Why Ballast

Editorial, not "wellness". Built for coaches who work with leaders
Clean handover. Named layers, a 12-column grid, photos that stay on the grid at any width
Accessible. AA contrast, alt text, one H1 and its own meta on every page
Setup guide with a client questionnaire and two ready versions of the booking steps (form only, or with Calendly / Cal.com)

Setup

Full guide: https://ambitious-wood-08f.notion.site/Guide-3f85d7e4227a807da746ee9c4fadc874

Notes

Photos are from Unsplash and are placeholders. The demo content (name, clients, numbers, privacy notice) is fictional.

Support

Free updates. Questions: alexkoval2406@gmail.com

54:T9b3,

About Kept

Kept is a website template for therapists, psychologists and counsellors in private practice, built for designers making sites for clients.

Most therapy templates look like a spa. Kept reads like a well-set book: a Swiss grid, a sparing editorial serif and room to read. The sections your client will ask for are already designed: fees per session, cancellation terms, verifiable credentials, a crisis line and a clear first step.

What's included

9 pages: Home, About, Services (list + detail), Articles (list + detail), Book, Privacy, 404
Two CMS collections (Articles, Services). That's within the Basic plan limit, so no Pro needed
Booking request form on Framer Forms, with sending, success and error states
About page written as a letter, plus a credentials table
Topic filter on articles, FAQ, booking panel
4 breakpoints, sticky header, mobile menu
7 components, colour and text styles
Quiet animations that respect reduced motion

Why Kept

Built for real practice. Prices per session, not SaaS plans, and a crisis line on key pages
Clean handover. Named layers, a 12-column grid, one layout template for header and footer
Accessible. WCAG AA contrast, alt text, one H1 and its own meta on every page
Setup guide with a client questionnaire and AI-agent prompts

Setup

A Start here page on the canvas covers the first steps. Full guide: Kept — template guide

Notes

Photos are from Unsplash and are placeholders. The demo content (name, numbers, UK crisis lines, privacy policy) is fictional.

Licence and support

One purchase per website. Free updates. Questions: alexkoval2406@gmail.com

Refunds: full refund within 14 days if something doesn't work as described and I can't fix it. No refunds for a change of mind.

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Kept — a calm, editorial Framer template for therapists in private practice.

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