51:I[267044,["/creators-assets/_next/static/immutable/chunks/356g_j0l71_46.js","/creators-assets/_next/static/immutable/chunks/15s1ft4k9lx-7.js","/creators-assets/_next/static/immutable/chunks/0x8sumr53pdkk.js","/creators-assets/_next/static/immutable/chunks/3pud1dqsw0-_7.js","/creators-assets/_next/static/immutable/chunks/1m75iqpnspynu.js","/creators-assets/_next/static/immutable/chunks/0c6romi9ma0is.js","/creators-assets/_next/static/immutable/chunks/3ohf-5_4hfjuq.js","/creators-assets/_next/static/immutable/chunks/2jjhfe7-w6y9a.js","/creators-assets/_next/static/immutable/chunks/325i2v5l4tnlq.js","/creators-assets/_next/static/immutable/chunks/0kisxyo3aw231.js","/creators-assets/_next/static/immutable/chunks/2b1mm8iiske-y.js","/creators-assets/_next/static/immutable/chunks/0i7m0zg6jfazw.js","/creators-assets/_next/static/immutable/chunks/3-hmotkz_bdv_.js","/creators-assets/_next/static/immutable/chunks/06bqtx1jsc1kz.js","/creators-assets/_next/static/immutable/chunks/3q5wansxm4vp6.js","/creators-assets/_next/static/immutable/chunks/14h9277o22-rl.js","/creators-assets/_next/static/immutable/chunks/3naniu4pnqfyw.js","/creators-assets/_next/static/immutable/chunks/2-y_r3u4wh2s3.js","/creators-assets/_next/static/immutable/chunks/456d4lcv9-syj.js","/creators-assets/_next/static/immutable/chunks/36-o7-3julke0.js","/creators-assets/_next/static/immutable/chunks/2xq6uu2rcdc2i.js","/creators-assets/_next/static/immutable/chunks/2y9gv91n8o3i9.js","/creators-assets/_next/static/immutable/chunks/3z6ke99nzr4_e.js","/creators-assets/_next/static/immutable/chunks/3e73rezw4k1a2.js","/creators-assets/_next/static/immutable/chunks/40oma2w708rd-.js","/creators-assets/_next/static/immutable/chunks/1fkcqskfw4hol.js","/creators-assets/_next/static/immutable/chunks/3ixl4aqv6ylo7.js","/creators-assets/_next/static/immutable/chunks/2x7-2b3jcc9x7.js","/creators-assets/_next/static/immutable/chunks/2di2v55rtz-8i.js","/creators-assets/_next/static/immutable/chunks/3_pg4jxj9aiiw.js","/creators-assets/_next/static/immutable/chunks/0l9v835j421-s.js","/creators-assets/_next/static/immutable/chunks/0qx5rzvbsd7bx.js","/creators-assets/_next/static/immutable/chunks/3b306xa-3tb7g.js","/creators-assets/_next/static/immutable/chunks/3g6klxxyg4m8-.js","/creators-assets/_next/static/immutable/chunks/2fvzgkzqkig_w.js","/creators-assets/_next/static/immutable/chunks/00owjoob9gqs9.js","/creators-assets/_next/static/immutable/chunks/3k6sa9ujkqb5c.js"],"S"] 52:T66c,

Sushiro is Japan’s largest conveyor-belt sushi brand and one of the world’s most recognized sushi restaurant chains. For its highly anticipated U.S. debut, we helped shape the brand experience and digital presence for its first flagship location in New York City.

Our challenge was to introduce a well-established Japanese brand to an entirely new audience while preserving what makes Sushiro distinctive: accessible quality, variety, technology, and a uniquely engaging dining experience.

We developed Sushiro USA’s launch website as a key part of its U.S. market entry, creating a bold and energetic digital experience designed to build awareness, anticipation, and excitement ahead of the opening.

The website introduces Sushiro’s brand, restaurant experience, location, and key differentiators to American consumers, while translating the personality of the Japanese brand into a visual and verbal language that feels relevant to New York.

Scope of Work

U.S. market launch strategy
Brand localization
Digital strategy and information architecture
UX/UI design
Art direction and visual design
Messaging and copy development
Responsive website design
Website development
Launch campaign support

The result is a digital experience that positions Sushiro not simply as another Japanese restaurant entering the U.S., but as a new kind of sushi experience—combining Japanese quality, accessibility, entertainment, and technology for the American market.

53:T73f,

UCC is one of Japan’s leading coffee manufacturers, with a history of coffee innovation dating back to 1933. We partnered with UCC America to design and develop a new digital presence for the U.S. market, introducing the company’s heritage, expertise, and products to American consumers and business customers.

The project included the design of UCC America’s corporate website as well as a dedicated product experience for its Cold Brew Coffee line.

For the corporate site, we created a modern brand experience that communicates UCC’s end-to-end expertise in coffee—from cultivation and sourcing to roasting, brewing, quality control, and innovation. The site was structured to serve both consumer and B2B audiences while translating UCC’s long-standing Japanese heritage into a clear and relevant story for the U.S. market.

For the Cold Brew product pages, we developed a more lifestyle-driven experience designed specifically for American consumers. The visual direction, messaging, and page structure highlight the product’s smooth taste, Japanese brewing heritage, portability, and ready-to-drink format while giving the product a distinctive identity within the broader UCC brand.

Scope of Work

Digital strategy and information architecture
UX/UI design
Art direction and visual design
U.S. market brand localization
Messaging and content development
Corporate website design
Cold Brew product website design
Responsive web design
Website development

The result is a unified digital platform that introduces UCC’s global coffee expertise while creating a more approachable, contemporary brand experience for its continued growth in the United States.

54:T6e7,

Veolta LabWater is a global laboratory water purification specialist with roots dating back to 1937, providing pure and ultrapure water systems for researchers, laboratories, and scientific organizations around the world.

We partnered with Veolta LabWater to create a localized digital experience specifically for the Japanese market.

Rather than simply translating the global website, we redesigned and restructured the experience around the needs of Japanese researchers, laboratory professionals, and purchasing decision-makers. The site was developed to make ELGA’s advanced technology and product portfolio easier to understand while establishing greater trust and relevance with local audiences.

The Japanese website combines product information, technical benefits, customer stories, educational content, news, downloadable resources, and demo requests within a clear, approachable digital experience.

We also adapted the brand’s visual and verbal communication for Japan, balancing the credibility required of a scientific and technical brand with a cleaner, more contemporary presentation.

Scope of Work

Japan market localization strategy
Website localization
UX/UI design
Information architecture
Content strategy
Japanese copywriting and messaging
Art direction and visual design
Product information restructuring
Responsive website design
Website development

The result is a localized digital platform that maintains ELGA LabWater’s global brand identity while creating a more intuitive, credible, and relevant experience for customers in Japan.

55:T5eb,

Designed and developed a global-facing website for Zeon Ventures, the corporate venture capital arm of Zeon Corporation, to communicate its investment focus, portfolio, and presence within the international startup ecosystem.

The website was designed to position Zeon Ventures as a credible and approachable investment partner for founders and emerging technology companies worldwide. The experience emphasizes clarity, accessibility, and a contemporary visual identity appropriate for a global venture capital audience.

Scope of Work

Website strategy and information architecture
UX/UI design
Visual design and brand expression
Responsive web design
Portfolio and investment content presentation
Global audience optimization
Website development and implementation

Key Objectives

Establish a strong global digital presence for Zeon Ventures
Clearly communicate its investment philosophy and focus areas
Showcase portfolio companies in an accessible and compelling format
Build credibility with international founders, investors, and partners
Create a scalable platform that can evolve as the portfolio grows

The result is a modern, professional VC website that helps Zeon Ventures communicate its investment activities and connect with the global startup community.

56:T6dd,

As btrax evolved from a design agency into a global design and innovation partner, we redesigned our own website to better represent who we are, what we do, and the value we bring to companies expanding across borders.

The goal was to create a digital presence that clearly communicates btrax’s unique position at the intersection of the U.S. and Japan—combining strategy, research, branding, localization, UX/UI design, and marketing to help companies succeed in new markets.

We restructured the website around our core services, capabilities, work, insights, and global presence, making it easier for prospective clients to understand how btrax can support their business at different stages of international growth.

The visual system was also redesigned to feel more contemporary, expressive, and globally relevant while maintaining the personality and creative energy of the btrax brand.

The experience was developed in both English and Japanese, with each version designed to communicate naturally to its respective audience rather than functioning as a direct translation.

Scope of Work

Brand strategy
Website strategy
Information architecture
UX/UI design
Art direction
Visual identity development
Content strategy
Messaging and copywriting
English and Japanese localization
Responsive website design
Website development

The result is a flexible global digital platform that communicates btrax’s capabilities, showcases its work and thinking, and reinforces its position as a bridge between businesses, cultures, and markets.

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