Saw ColdIQ's post about moving away from Webflow and rebuilding their site with a custom stack.
Out of curiosity (and while watching the World Cup 😄), I rebuilt their homepage in Framer using Framer Agents.
This wasn't a design exercise. I wanted to see how a real-world, production marketing site would perform when rebuilt in Framer.
The page is huge. Long-form content, embedded media, customer stories, logos, testimonials, FAQs, complex layouts, and a scroll that just keeps going.
I didn't optimize anything.
No performance audit.
No image optimization.
No asset cleanup.
No manual tuning.
Just a straightforward rebuild.
Yet the Framer version consistently outperformed the live site in my tests.
This isn't a criticism of their decision or an argument against going custom. Every team has different requirements, workflows, and priorities.
What stood out to me is how much the foundation matters.
I've worked on some very large Framer projects over the years, and one thing I continue to appreciate is the engineering behind the product. Rendering, delivery, asset handling, and countless other optimizations are built into the platform by engineers who spend every day thinking about how to make websites faster and better.
Framer isn't fast because it's no-code. It's fast because there are exceptional engineers behind it making thousands of performance decisions you never have to think about.
This rebuild wasn't optimized yet, and it still came out ahead.
That's pretty impressive.
