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Well – Framer Website Design & Brand Identity

Well is a home-healthcare service in Buenos Aires offering medical assistance, at-home treatments, and personalized care for individuals and healthcare companies. When they approached me, they were preparing to launch the business from zero and needed both a brand identity and a launch-ready Framer website that communicated trust, clarity, and professionalism.

The Challenge

Their challenge was simple but critical: they needed to appear credible from day one. In healthcare, trust determines whether someone reaches out—and the early brand and website had to reflect reliability, care, and professionalism. They had no brand, no voice, no website, and no messaging. Everything needed to be built from scratch and aligned with a market where clarity and seriousness matter.

They needed a visual identity, a clear and reassuring site structure, and strong copy that explained their value proposition to both individuals seeking care and companies outsourcing medical services.

My Role

I worked as Brand & Website Designer, handling the entire launch package:

Brand identity design (color system, typography, visual direction)

UX structure & hierarchy

Visual design & layout

Copywriting and messaging

Framer website development

Responsiveness

SEO foundations

This was a full strategic + execution project done in 3 weeks.

Process & Approach

I focused first on defining a brand system that communicated safety, warmth, and professionalism—avoiding cliché “healthcare blue” aesthetics while staying within a trusted visual lane.

From there, I structured the landing page around clarity: direct messaging, easy-to-understand value propositions, and section-by-section reassurance for both B2B and B2C audiences.

53:T727,

Maelina – Framer Website Design & Development

Maelina is an interior design studio focused on calm, elegant, and thoughtful spaces across residential and commercial projects. When the studio launched, it already had traction on Instagram—but no website. They needed a digital presence that could generate leads organically, showcase their style, and convert visitors without relying on social media.

The Challenge

Maelina had no website and no structured way to explain their services, process, or design philosophy. Most clients were discovering the studio through Instagram, but there was no central place to capture leads, showcase full projects, or communicate the studio’s approach in a refined, professional way.

Because people hired the studio primarily for its style—not testimonials or service lists—the website needed to feel immersive, emotional, and visually driven, while still being clear, fast, and conversion-oriented.

My Role

I worked as a Framer Designer & Developer, fully responsible for:

UX structure & storytelling flow

Visual design and layout

Copy refinement & content hierarchy

Framer development

CMS setup for projects and content

Responsiveness across devices

SEO foundations

Performance optimization

This was a full website built from scratch in 3 weeks.

Process & Approach

Instead of leading with services, I designed the site around storytelling and visual immersion. The homepage focuses on mood, rhythm, and flow—using carefully selected imagery and showcase videos to immediately communicate Maelina’s aesthetic.

54:T609,

Nokturnal AI – Framer Product Page & Custom Assets

Nokturnal AI is a California-based defense technology company developing advanced autonomous systems. They already had a full website in place, but needed a brand-consistent new product page—complete with visuals, copy, and UI updates—built fast. The new page would be used to present one of their systems to key partners and decision-makers, meaning accuracy, clarity, and speed were essential.

The Challenge

The team needed a new product section added to their existing Framer site, integrated into the navigation, and supported by high-quality product visuals. Their challenge was that they had very limited imagery of the system and only a one-day deadline to go live. The page needed to match the design language of the existing site while elevating the product’s presentation beyond what their assets allowed.

This required fast execution, strong design judgment, and high sensitivity to defense-tech communication standards.

My Role

I worked as Framer Developer & Visual Designer, handling:

New product page design & development

Custom asset creation to replace low-quality product imagery

Copy refinement based on their technical notes

Navigation updates & page integration

Minor improvements across other areas of the website

All executed within a one-day turnaround.

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","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Well is a home-healthcare service in Buenos Aires offering medical assistance, at-home treatments, and personalized care for individuals and healthcare companies. 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When they approached me, they were preparing to launch the business from zero and needed both a brand identity and a launch-ready Framer website that communicated trust, clarity, and professionalism."}]},{"type":"paragraph"},{"type":"customHeading","content":[{"type":"text","text":"The Challenge","marks":[{"type":"bold"}]}],"attrs":{"level":2}},{"type":"paragraph","content":[{"type":"text","text":"Their challenge was simple but critical: they needed to appear credible from day one. In healthcare, trust determines whether someone reaches out—and the early brand and website had to reflect reliability, care, and professionalism. They had no brand, no voice, no website, and no messaging. Everything needed to be built from scratch and aligned with a market where clarity and seriousness matter."}]},{"type":"paragraph","content":[{"type":"text","text":"They needed a visual identity, a clear and reassuring site structure, and strong copy that explained their value proposition to both individuals seeking care and companies outsourcing medical services."}]},{"type":"paragraph"},{"type":"customHeading","content":[{"type":"text","text":"My Role","marks":[{"type":"bold"}]}],"attrs":{"level":2}},{"type":"paragraph","content":[{"type":"text","text":"I worked as "},{"type":"text","text":"Brand & Website Designer","marks":[{"type":"bold"}]},{"type":"text","text":", handling the entire launch package:"}]},{"type":"paragraph","content":[{"type":"text","text":"Brand identity design (color system, typography, visual direction)"}]},{"type":"paragraph","content":[{"type":"text","text":"UX structure & hierarchy"}]},{"type":"paragraph","content":[{"type":"text","text":"Visual design & layout"}]},{"type":"paragraph","content":[{"type":"text","text":"Copywriting and messaging"}]},{"type":"paragraph","content":[{"type":"text","text":"Framer website development"}]},{"type":"paragraph","content":[{"type":"text","text":"Responsiveness"}]},{"type":"paragraph","content":[{"type":"text","text":"SEO foundations"}]},{"type":"paragraph","content":[{"type":"text","text":"This was a full strategic + execution project done in "},{"type":"text","text":"3 weeks","marks":[{"type":"bold"}]},{"type":"text","text":"."}]},{"type":"paragraph"},{"type":"customHeading","content":[{"type":"text","text":"Process & Approach","marks":[{"type":"bold"}]}],"attrs":{"level":2}},{"type":"paragraph","content":[{"type":"text","text":"I focused first on defining a brand system that communicated safety, warmth, and professionalism—avoiding cliché “healthcare blue” aesthetics while staying within a trusted visual lane."}]},{"type":"paragraph","content":[{"type":"text","text":"From there, I structured the landing page around clarity: direct messaging, easy-to-understand value propositions, and section-by-section reassurance for both B2B and B2C audiences."}]}]},"introduction":"home-healthcare service landing page","slug":"well","author":{"framerUserId":"7c895e3d-db13-4dd8-800f-4323c76abe2d","name":"Nico Ramella","slug":"nico-ramella","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/7c895e3d-db13-4dd8-800f-4323c76abe2d/ko7a25a2","badges":["available","pro","expert"],"followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/sites/13549/thumbnail-XSzLq6JNZjZMeH9CPzdDVimMImhNxp.jpg","metadata":{"tint":{"h":240,"s":29,"l":65},"width":1600,"height":1200}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/7c895e3d-db13-4dd8-800f-4323c76abe2d/01a136ce-cf7b-72ea-95ac-2307af0625b1.png","metadata":{"tint":{"h":300,"s":26,"l":62},"width":1890,"height":960}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/7c895e3d-db13-4dd8-800f-4323c76abe2d/01a136ce-cfe8-7567-899a-4853f71d4bdd.png","metadata":{"tint":{"h":0,"s":0,"l":58},"width":1889,"height":966}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/7c895e3d-db13-4dd8-800f-4323c76abe2d/01a136ce-cf7d-70c3-9149-4f0adf4e0430.png","metadata":{"tint":{"h":0,"s":0,"l":58},"width":1889,"height":962}}],"post":null,"createdAt":"2026-03-02T22:16:49.422Z","updatedAt":"2026-10-13T19:48:59.225Z","publishedAt":"2026-03-02T22:16:49.424Z","featuredAt":null,"approvedAt":null,"type":"site","attributes":{"url":"https://www.well-salud.com/","categories":[{"id":"b65821c4-e205-4861-a28b-1623536037f7","name":"Landing Page","slug":"landing-page"}],"mainCategory":{"id":"c730fd07-dacf-4c1c-9d7d-649958ecab93","name":"Health","slug":"health"},"styles":[{"id":"f6b38aae-3e34-4a17-be62-36096901f638","name":"Calm","slug":"calm"}],"tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":1,"liked":false},"comments":{"count":1},"reposts":{"count":0,"reposted":false,"repostId":null},"version":2,"edited":true,"editedAt":"2026-10-13T19:49:00.306Z","createdAt":"2026-03-02T22:16:49.424Z","updatedAt":"2026-10-13T19:49:00.306Z","type":"post"},{"id":"019cb09d-1392-7c19-8495-1f94355fe97f","title":null,"body":"

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","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Nokturnal AI is a California-based defense technology company developing advanced autonomous systems. They already had a full website in place, but needed a brand-consistent new product page—complete with visuals, copy, and UI updates—built fast. 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