Pixel One

Augie has no fixed interface of its own. It lives inside whatever system a logistics team already runs, which created a specific design challenge: how do you show something visually when the product has no fixed home?

The answer was to build abstracted UI that puts the brand guidelines into practice as a working chat interface. We aimed to show founders what Augie does in one glance without requiring them to read a feature description or sit through a demo.

Both light and dark versions are shown side by side. This was also a styling exercise. The visual language defined here became the foundation for every use case animation across the product, giving the entire website a consistent feel even though Augie itself appears in many different environments.

For a product that lives inside other products, making it visible was the entire design job.

Color in logistics defaults to black, yellow, red, and blue, particularly in the trade show and events environment where a large part of Augment's audience first encounters brands in this space.

Augment's audience attends a lot of in-person events and the brand needed to stand out on a booth floor as much as on a website. Green did that work in both contexts, making the brand feel like a breath of fresh air in a space dominated by darker, heavier colors.

For a company asking an industry to trust a new kind of AI, it was important to be approachable.

A few supporting colors and gradients add variety across mediums, used sparingly so the green stays dominant and the brand stays recognizable.

A good brand mark has to work everywhere the product shows up.

The mark was designed to adapt across every medium it appears in. Digital surfaces, product interfaces, and large format interactive billboards at logistics industry events all require different things from a logo. The mark holds up across all of them without modification.

Because the mark is translucent, it reads differently depending on where it sits, lighter and more open on white, denser on dark, bold at large format, and the adaptation works without changing anything about the shape itself.

The final mark had to show: a sense of motion for the AI loading state, a connection to the logistics industry, and a visual expression of what augmentation means.

The truck wheel became the reference point for the industry tie-in. The six-petal form with a gear shape at the center reads as a simplified truck rim, which also happens to read as a settings icon. That worked in our favor. Augie handles back-office operations, the same job settings handle in most software.

One detail emerged during the process rather than being planned. The overlapping petals create a third shape where two meet, expressing two things combining into something new. That is close to what augmentation means and we leaned into it once we saw it working.

The gradient builds consistent circular motion, like light spinning around the shape, reinforcing the loading state concept across every touchpoint.

During the logo process for Augment, we developed this alternate animation in parallel with the final direction.

The recurring theme that kept coming back was symmetry. We kept thinking about how that would apply to the trucking industry and that's where the truck wheel came in. We put a lot of our explorations there.

What was missing from this one was movement. The shape was there but it wasn't going anywhere so we pushed towards using color and gradient to create that sense of direction. As we added clockwise motion to the final version, it started feeling polished.

The brief for this logo was unlike most. The mark needed to communicate what the product does, animate across different AI states, and connect to an industry.

AI introduces a new kind of waiting in software. When an agent is thinking or processing, something has to hold the user's attention and signal that work is happening. Most products solve this with a generic spinner. We designed the brand mark to be that loading state, so every time Augie is thinking, the logo is working.

We went through a lot before anything clicked. Symmetrical, geometric shapes ended up being the answer because they can shift and animate without losing their identity. The gaps and proportions can change and the mark still reads as one coherent thing. That felt right for Augie, which works across a lot of different surfaces but stays as one coherent system.

Web3 is a next-generation fintech app that unifies fiat banking, a crypto wallet, and a credit card with crypto cashback into one experience. It closes the reward loop with AI that picks the smartest way to pay (fiat, crypto, or tokens) based on market conditions and spending.

Gamified scratch-card rewards and token-redeemable NFT events turn everyday purchases into real-world experiences, all while feeling as familiar as any modern banking app.

The main problem with managing money across multiple accounts is the mental math. You're checking one app for fiat, another for crypto and trying to understand where you stand.

We designed the fintech dashboard home screen around one number: your total balance.

Fiat, savings, crypto, all rolled into a single figure at the top. The individual accounts sit underneath the banking app home screen as simple line items you can tap into if you need details, but the default view does the math for you.

The credit card is right below the balance with total due and a one-tap pay button.

Recent activity shows at the bottom with categories and timestamps. Design process: total financial position first, active debt second, recent transactions third.

The goal was to give users a complete picture of their money in one glance, everything else is one tap away for the financial app UX.

Most rewards programs give you points that sit in an account until you remember to use them.

We wanted the rewards here to unlock things people would look forward to.

We designed the marketplace to show concerts, festivals, sports events, nightlife, all redeemable with the tokens you've earned from everyday spending on the NFT crypto rewards marketplace.

Each one has clear token pricing and you can see which friends are going.

To upgrade the experience, we designed the NFT layer.

The events you see are filtered by what you hold in your wallet. If you own a specific community NFT, you get access to exclusive meetups, early ticket drops, and VIP perks that others don't see.

The goal was to close the loop between spending and experience.

Most people manage their money across three or four different apps. One for banking, one for crypto, another for their credit card. The mental math never stops.

We designed the unified wallet screen around one complete picture of your financial position. Fiat, crypto, and savings all in one place, with portfolio growth visible at a glance. The chart shows how your holdings have performed over time so users can see their wealth building.

The design choice was to make crypto feel like a natural extension of everyday banking rather than a separate, intimidating layer. Familiar patterns from traditional banking apps carry the trust. The crypto layer adds capability without replacing what users already know.

Users mostly manage their money across three or four different apps. One for banking, one for crypto, one for their credit card. We merged all three into one experience.

The screen shows your total balance at the top, fiat and crypto combined into one number. The credit card sits directly below with total due and a one-tap pay. You can pay your balance with fiat, crypto, or a mix of both and your rewards live here too.

The design challenge was making this feel trustworthy and familiar. Crypto can feel risky or confusing if it is thrown at users all at once. The core experience looks and works exactly like any modern banking app. The crypto features sit alongside, enhancing the experience without replacing the patterns people already know.