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Intelligence Immo is a French B2C proptech startup tackling a market where individuals are still largely left on their own when buying or selling property. Their product, IMMA, is an AI trained specifically on the French real estate market, designed to guide users through every step of a property project, from valuation to signing, with no agency fees. When they reached out, they already had a working website, but it was heavy, lacked fluidity and failed to convey what the product actually does. The core challenge was not technical: it was making an innovative concept instantly clear, reassuring and appealing to a non-expert audience unfamiliar with AI.

I designed a site that balances the technological rigor of the product with the premium, warm feel expected in real estate. The architecture covers the full user journey, from product discovery to building trust through partners and content, including a blog and dedicated pages addressing both individuals and industry professionals. Farrow & Ball's Green Smoke was chosen as the primary color to set a warm, distinctive visual identity, supported by refined animations and a clear structure. The result is a professional, fluid website aligned with Intelligence Immo's ambitions, which strengthens their credibility with prospects, partners and investors, and gives them a solid foundation to communicate consistently over time.

55:T5cd,

Manerty is a B2B SaaS company offering software for accountants who handle real estate portfolios, as well as for landlords looking to simplify the management of their rental properties. The company already had a Framer website, but it no longer reflected their offer: the design was starting to look dated, and a new offer had since been structured. The redesign had two goals. Visually, the site needed more modernity, with light animations and polished interactions to bring the product to life. Structurally, the architecture had to speak to two very different audiences, landlords and accountants, without mixing them, and the team wanted to manage their own content (blog, tutorials, white papers) independently.

I started by mapping the two user journeys, so that each audience could find its way immediately without needing to understand the full offer first. I then created dedicated pages for each feature, many of which were underused on the previous site, and kept animations purposeful rather than decorative. The existing brand identity was retained but fully refreshed, with most of the work focused on UX and navigation: a two-section menu, a homepage toggle switching between the landlord and accountant experiences, and several CMS collections configured for full autonomy. Combined with hands-on Framer training, the result is a fluid, professional site that matches the product and that the Manerty team was able to manage on their own from launch day.

56:T5c4,

HermineIA develops an AI copilot for legal drafting: a SaaS tool that helps legal professionals draft, analyze and manage their cases with a new level of productivity. At launch, the team had built their website in-house under time pressure. It worked, but the design lacked rigor, the visual identity did not convey the seriousness expected by a demanding legal audience, and the value proposition was hard to grasp. As the company grew, the gap between the product's ambition and the image projected by the site became a real obstacle. They needed a website that would establish credibility with lawyers, notaries and in-house counsel, while reflecting the innovative nature of an AI product.

I started with a scoping phase to identify priority audiences and their search intent, then redesigned the site architecture to guide visitors toward conversion. In Figma, I designed a clean interface with careful typography, drawing on the codes of the legal world without falling into its cold, dated conventions. The Framer build added fluid animations and controlled transitions for a result that feels both dynamic and professional. The user experience was fully rethought to highlight the copilot's key features and make it approachable for non-technical users, with tighter, benefit-driven messaging aimed directly at legal professionals. HermineIA now has a solid showcase to support its growth, working as much as a conversion tool as a business card.

57:T68d,

Bloom is an accounting and financial advisory firm positioned at the crossroads of technical expertise and strategic support, with the ambition of offering a more modern, proactive approach that stays close to business leaders. At launch, Bloom had a clear, differentiated offer (outsourced CFO, interim management, strategic advisory), but its online presence did not reflect that value: the existing site looked dated and generic. The issue went beyond aesthetics. The offer needed to be structured, its differentiators clarified and the brand given a coherent direction. With no content architecture or SEO work in place, Bloom was also invisible on the searches that should have brought in its ideal clients, such as "outsourced CFO" or "accountant for startups".

I created the logo and visual identity, keeping the blue tones the founders were attached to while bringing the rigor and modernity expected from a firm with this positioning. I then structured the entire site: sitemap, service pages, SEO-optimized industry pages segmented by target (startups, mid-sized companies, specific sectors) and an "Our approach" page anchoring Bloom's differentiation. On the SEO side, I defined priority search intents, optimized headings and content, and set up a multi-month SEO follow-up plan. The result is a site the founders are proud to showcase, with an architecture that clearly conveys the firm's dual offer and guides each visitor to the right service. Beyond the website, the project gave the team a clarified positioning and a shared direction, along with a solid SEO foundation designed to deliver results over time.

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New website online 🙌

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Libre — A wellness studio reimagined as an experience creator

Libre needed a website that moved beyond the traditional yoga studio format. Instead of asking visitors to pick a class, the new site starts from how they feel, calm, energy, joy, connection, or expression, and guides them to the right practice from there.

The design organizes yoga, dance, theatre, and meditation into three clear practice families while keeping the emotional entry point front and center on the homepage. The result is a warm, sensory site that reflects Libre's philosophy of practice without performance or judgment, while staying structured enough for easy booking and local search visibility.

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Sneak peek of a website redesign for a Paris-based event agency, which I'm currently working on. Pretty happy with this header from now!

More to come.

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