Three lessons from redesigning a venture capital website:
1.A website should communicate positioning not just information.
2.Motion should guide attention, not distract visitors.
3.The best CMS is the one clients can actually manage themselves.
This project was about helping a VC firm present itself as modern, ambitious, and approachable while keeping the trust expected from institutional investors.
I walk through every design decision in my latest YouTube case study, from strategy to execution in Framer.
Would love to hear what you think.