Propellus, a publicly traded business funding company (OTC: PRPS), came to us with a template site that undersold everything about them. Generic stock imagery, dense walls of text, and a structure built for a single audience when in reality Propellus serves two: businesses seeking fast capital, and accredited investors funding that growth. Nothing on the old site spoke to investors at all.
We rebuilt the entire platform around that dual audience. Every page now splits the journey at the top - need capital, or want fixed returns, with dedicated paths for each: structured product pages for five funding solutions, an investment overview with clear terms, an investor relations hub for their OTC listing, press pages with CMS, and a custom video hero. The result is a site that works as hard for a $50K factoring deal as it does for an accredited investor reviewing a debenture offering.
