Rebel Labs

Rebel Labs builds enterprise AI that simulates decisions for strategy leaders in defense, healthcare and industry. We created their brand identity and a Framer site that makes a complex, technical product feel clear and premium.

Framer skills shown

• Brand into build: a new identity carried straight into Framer, with type, colour and motion working as one system.

• Motion and interaction: a dark, motion-led experience built natively in Framer, with scroll-reveal sections that pace the story as you read.

• Custom navigation: a persistent sidebar navigation that goes beyond Framer’s standard top-nav patterns.

• CMS architecture: a structured careers collection the client can manage themselves.

• Custom code: site-wide styling, such as a custom scrollbar, injected through Site Settings to push past Framer’s defaults.

• SEO and AEO: the site is optimised for search and for answer engines, including an llms.txt file so AI tools like ChatGPT and Perplexity can parse and cite its content.

• Launch QA: a structured audit before go-live.

Branding, SEO/AEO and Framer website, designed and built with Skarlo.