AI Underdogs

AI Underdogs is a digital agency specializing in modern Framer web development, AI-driven video production, and multimedia solutions. The website serves as our primary digital storefront and lead-generation engine.

Approach To stand out in the competitive AI and web development space, the site needed to feel cutting-edge without sacrificing usability. My approach was to combine a bold, dark-mode aesthetic with structured storytelling—guiding potential clients from our core value proposition directly into tangible work examples and a frictionless booking process.

My Work

• Concept & Art Direction: Developed the brand identity, custom graphics, and a high-contrast layout that highlights video and web deliverables.

• Framer Implementation: Built responsive multi-page layouts, interactive component states, and smooth page transitions natively in Framer.

• Conversion Optimization: Structured clear service tiers, integrated trust signals, and optimized the contact flow to convert visitors into qualified agency leads.