About GENZCO
GENZCO, a website the team can finally run themselves.
GENZCO is an accounting practice in Quebec City. It handles bookkeeping and QuickBooks migrations for small service firms. Their first website was built in-house on WordPress. Every plugin or WordPress update broke the layout, and the call to action was hard to find. Each change pulled the team away from running the business.
What we built
A full rebuild. We started from scratch and moved all of GENZCO's content from WordPress to Framer. The site went live in two weeks.
One clear next step. The copy explains the offer in plain language. Every key page leads to one action: a free diagnostic.
A cost calculator. Visitors enter their team size, weekly hours on accounting tasks, and hourly rate. The page estimates what manual accounting costs them each month and what they could recover.
A team that edits its own content. GENZCO updates copy, images, and pages without a developer.
Results
Traffic doubled
Contact page conversion up 200%
New leads from the calculator
Live in two weeks, rated 5.0 on Google across 11 reviews
The site now explains the offer clearly, shows visitors what doing nothing costs them, and lets the team keep it current without waiting on anyone.
