360 Calm

360 Calm is a resource and YouTube channel dedicated to improving mental and emotional well-being. By combining mindfulness resources on the Framer-built website with immersive VR videos on YouTube.

Project Overview:

As an ongoing personal project, 360 Calm was initially inspired by the growing excitement around Virtual Reality and its potential as a powerful tool for mental health. The website and content are free for users looking to improve their emotional well-being.

Creative Direction & Approach:

The brand identity and website have evolved since the project's inception. Initially, I built the site using a strict flat design aesthetic paired with a palette of cool colours to establish a clean, soothing digital environment before experimenting with warm colours and rounded fonts.

However, as the project's focus shifted towards more grounding and immersive experiences, I executed a complete rebrand. The new creative direction centres on nature as the primary visual element, utilising organic imagery, clean type, and natural environments.