Advance Jiu-Jitsu

Advance Jiu-Jitsu is a Brazilian Jiu-Jitsu academy that has been in Alexandria, Sydney for more than 20 years, formerly known as Gracie Alexandria. I designed and built the new brand’s website with one job: turn local visitors into trial members. The whole journey centres on a single offer, “First 2 Weeks Free”, repeated at every decision point and backed by Google reviews and two decades of history. The structure answers a prospective student’s questions in order: which classes, when, how much and who teaches. Kids, adults, MMA, wrestling and capoeira each get their own space, and real photography shows the community behind the mats.