Gracie Sydney

Gracie Sydney, also known as Gracie Alexandria, is a Brazilian Jiu-Jitsu academy that has been part of the Alexandria community in Sydney for more than 20 years. I designed and built its website to turn local visitors into students: a clear path to explore classes for every age, check the timetable, meet the coaches and book a free trial. When the academy rebranded as Advance Jiu-Jitsu, the site became the bridge between the two names. Messaging up front reassures members that it’s the same academy, instructors and community, and guides them to the new brand, so the change keeps the trust the academy spent two decades building.