Altina

Altina is a stealth hardware startup building AI-powered hearing eyewear that helps people stay engaged in conversation without the tradeoffs of traditional hearing aids. Founder Tal Bar-Or and team are launching with Cubitts, the respected London eyewear maker, with pre-production devices already in testing.

They needed a launch site as considered as the product, one that signals craft, taste, and engineering depth to founders, press, and waitlist signups.

What we built:

• Fully custom Framer build with complete control over typography, pacing, and motion

• Premium hero animations, scroll-driven parallax, and refined hover interactions

• Self-serve press and editorial CMS

• AI-generated lifestyle photography in place of a pre-launch photoshoot

• Sitewide waitlist flow built to convert press and founder traffic

• Editorial type system that reads like an eyewear house

• Mobile responsive build, CMS training, and 30 days of post-launch support

The result is a quiet, confident launch site that positions Altina as a premium, conversation-first eyewear brand and captures signups where they matter most.