Ample

The brand we created for Ample addresses the enormous backdrop of the climate crisis by deliberately focusing on the small moments that matter to customers.

Not through pictures of heat pumps and technical diagrams, but through everyday scenes; a handshake, relaxing at the end of the day, a cat basking in the sun.

The website matches this cosy, calm approach through a range of subtle animations and techniques. Animated illustrations play and stop only when needed. Slow colour fades smooth the transition between sections instead of harsh lines.

Switching the audience toggle from Customers to Installers shuffles nav links gently, pages crossfade calmly and items enter the screen with a simple fade without screaming for attention.