AS Legal

ASL is a Dubai law firm advising businesses and entrepreneurs across the UAE and MENA region. I reworked its visual identity and rebuilt its Squarespace website in Framer to make its expertise easier to understand, while retaining the restraint and credibility expected of a legal practice.

The project combined brand identity, website design and development. I reorganised the practice areas, structured the service pages and set up a CMS for articles, insights and consultant profiles. The design balances the firm's legal experience with its work in emerging technologies.

Performance, SEO, structured data and the sitemap were part of the implementation. The result is a distinctive website with clearer practice areas and a publishing structure the team can maintain as the firm develops.