Atelier WOO

Atelier WOO is a full-service brand strategy and creative studio in New York that helps design-forward businesses reposition their brand so they can show and charge what their work is worth.

The site opens with a hand-painted garden, moves through twelve case studies and an essay series, and is set in Adobe Caslon, Aboreto and Inter Tight. Everything on it, from the illustrations to the handwritten notes, is drawn by hand first and built in Framer.