BeeYumi

BeeYumi is a Framer-built ecommerce website for a family-run Tasmanian honey brand. Designed and developed through naanu, the site combines earthy colours, product photography, video, and thoughtful motion to connect the brand’s story with a clear shopping experience.

The build connects Framer with Shopify through Frameship, bringing product browsing, quantity controls, and cart functionality into the visual experience. Framer CMS supports structured content, while the component system includes product cards, image galleries, ingredient sections, review ratings, accordions, and video carousels.

Mux-powered video supports the cinematic presentation, and a Supabase-backed Instagram feed brings social content into the site. A custom consent-aware tracking layer connects analytics and advertising events with PostHog and OpenAI Ads, with attribution support for understanding how visitors discover the brand.

Technical highlights:

• Three responsive layout ranges: mobile below 720 px, tablet from 720 px, and desktop from 1200 px.

• Four signature blends and a collection bundle, supported by dedicated product pages.

• Scroll-triggered transitions and reusable interactive components.

• Page metadata, social sharing previews, and descriptive image alt text.

The result brings brand storytelling, product education, and ecommerce together in one cohesive Framer experience.