About bitpart.com
The Bit Part team reached out to me about redesigning their company website with the goal of launching 2 new landing pages and integrated Shopify shop.
The project timeline coincided with preparing to be live for an upcoming trade show and the imminent launch of the bitbox mini a smaller version of their flagship product bitbox.
Bit Part's branding was already established and includes bright colors and a bit art style logo and retro early-internet aesthetics. Their product and brand embodies a strong sense of minimalism and intentionality in all forms of product and design.
To infuse the two product landing pages with a touch of color, motion, and personality I used a series of color blocks that scroll at different speeds to playfully create a sense of dynamism and visually allude to an elemental "bit". For the mini the color blocks were scaled down to convey a relationship based on size and maintain continuity of the visual metaphor.
To best present their flagship camera remotes (bitbox and bitbox mini) I wanted to create a scrolling 360° view of each. I coordinated with their 3D modeling artist to prepare a sequence of images that I could turn into scrollable feature and included one for each of the main product landing pages.
The site would not have been complete (or possible) without the integration of Shopify which I accomplished using the Framer Commerce plugin.
Overall, the Bit Part site serves as a colorful expression of the Bit Part brand and a clear presentation of their products and team.
Thanks to rapid prototyping and iteration in Framer we were able to get a beautiful and performant site launched in time to receive enthusiastic feedback from fellow industry professionals at the trade show where the bitbox mini made its debut.
