Brighstar Coach

Brightstar Coach, built by Anita Stockmans, needed a brand refresh and to move from a frustrating Wordpress site. We developed a full brand identity and a new Framer site tailored to her unique business.

Brightstar Coach was created after my work with over 4,000 undergraduate students (as a career coach & academic advisor) at Duke University. I began noticing similar themes that arose among the students. They were the brightest young people I’ve ever met, but in the internship and career process, fear and stress became obstacles to authenticity and productivity.